About
Digital Business graduate from Universitas Sebelas Maret (UNS, GPA 3.77) bridging strategic business thinking with technical execution across Product Development, UX/UI Design, and Software Engineering.
Experienced in architecting web applications with Next.js & TypeScript, 3D multiplayer environments with Three.js, and leading market validation and MVP rollouts from user discovery to production.
E-Commerce Sales: End-to-End Data Management & BI
Membersihkan 10.400 baris data e-commerce penuh anomali lewat Power Query M, membangun model relasional left-join, lalu menghasilkan dashboard eksekutif di Tableau — Revenue Rp 1,39M, success rate 99,01%.
Product Development at Finora Labs
As CPO of Finora Labs, I field-tested a POS + bookkeeping app with street merchants in Surakarta, built a 3-tap cashier flow and X-Score financial health check, and closed the program with an A grade (93.6/100).
Marketing Communications at AIBI
Turned scattered records of 150+ business incubators into the official 40-page AIBI Company Profile 2025, plus brand assets for national programs and Bank Indonesia partnerships.
Projects
Web-based cooperative zombie survival FPS built with Three.js, Vite & WebSocket.
Automated SaaS software due diligence platform turning AI apps into auditable reports.
Private thesis supervision workspace for university student-lecturer pairs.
Mobile product concept for construction, verified contractors & milestone escrow.
Mobile event discovery app with interactive venue mapping and seat selection.
Financial & digital ecosystem for MSMEs covering POS cashier, cashflow & analytics.
Experience
- Led end-to-end product development for Finora Labs by conducting user problem discovery, wireframing, high-fidelity prototyping in Figma, and MVP rollout.
- Conducted market validation interviews and collaborated closely with industry mentors to define user flows, business models, and financial feasibility.
- Mapped and visualized data for 150+ business incubators nationwide for the 2025 Company Profile, enhancing external stakeholder communication and ecosystem transparency.
- Designed brand assets and promotional media for national programs including the AIBI Connect webinar series and cross-institutional partnership announcements.
- Researched audience engagement patterns across digital channels, maintaining data-informed communications across Indonesian incubator networks.
- Conducted audience research and performance analysis to author high-impact content pipelines, including an international career guide that achieved ~190+ organic interactions.
- Collaborated cross-functionally with graphic designers and copywriters to translate market insights into structured visual deliverables and educational frameworks.
- Analyzed engagement metrics across content formats to iterate on positioning, user reach, and conversion strategy.
- Maintained and updated web layouts on the official WordPress platform (sipafestival.com) to publish festival schedules, archives, and director profiles.
- Designed visual assets and promotional banners for SIPA 2023 Pre-Event 1 (Talkshow, Performing Arts, & Fashion Show).
- Contributed as on-camera talent and voice-over (VO) narrator for digital reels, while executing on-site live media documentation at Benteng Vastenburg.